Counterfeits, Buying and Selling Through Whatsapp 

It’s not new information to state that counterfeiting is a growing problem. In response to concerns from both businesses and customers ecommerce sites have been forced to react: Alibaba have toughened measures against counterfeits, Amazon have introduced a new brand protection process called brand gating and Ebay hold guides on how to spot a fake product on their own website. While fakes are still widespread on ecommerce sites, it is becoming more costly in both time and money for counterfeiters to operate there. It would appear that innovation is never far away.

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