5 brands that do anti-counterfeiting right

The fight against counterfeit goods is one that almost every major international brand is part of, and for good reason. In addition to selling dangerous products and supporting organised crime, counterfeiters are threatening brands by diminishing the allure and exclusivity that function as unique selling points of luxury products. But most approaches to the fight against counterfeiting tend to a stopgap response that ignores the root issues.

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