There is an emerging niche trend in counterfeits, and it threatens to destroy luxury fashion. Why are replicas so dangerous?
Counterfeit sales have never been higher, with annual trade in fake goods today worth almost half a trillion dollars. High pressure on consumers to keep up with trends, especially perpetrated by unrealistic ideals set by social media, are arguably to blame for the recent rise of fake fashion, as consumers are keen to show their status but also keen to save on purchases. And indeed it can be difficult to know that a website is listing a counterfeit item; fakes are often of a high quality (or of “better quality” than originals according to Alibaba’s Jack Ma) and the websites that sell them increasingly advanced in imitation and technological capabilities.