This blog will be explaining negative SEO techniques that can pose a threat to websites so your SEO team can be prepared to identify these threats and defend against them.
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This blog will be explaining negative SEO techniques that can pose a threat to websites so your SEO team can be prepared to identify these threats and defend against them.
from Red Points’ brand protection blog https://ift.tt/2U0Ww3R
via IFTTT
Red Points is hosting a webinar focused on a new report from the EU Commission, along with how brands can craft a holistic brand protection strategy that includes emerging markets to yield more effective results. Guidelines will be shared on how to leverage visual data to gain an in-depth analysis of your brand’s online presence.
Intellectual property rights infringements worldwide cost firms billions of dollars (USD) in lost revenue and put thousands of jobs at risk. A strong brand protection strategy requires a holistic approach, covering both major ecommerce sites as well as regional platforms such as MercadoLibre in Latin America or Jumia in Africa.
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It can be time-consuming for brands to fight counterfeits in a guerilla war that spans e-commerce, social media, meta-marketplaces, and peer-to-peer networks. The web offers speed and anonymity to people who take advantage of others’ success. But what if brands could use an army of robot-brains to assist them?
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Red Points examines The Madrid Protocol, a cost-effective single application system for obtaining trade mark protection in up to 122 countries.
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For the second of this two-part webinar series, Red Points will meet with Peter Ratcliffe (Detective superintendent at the City of London Police) to investigate further on how to tackle large-scale counterfeiting networks.
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![[New research] Alarming consumer behavior with counterfeit toys](https://blog.redpoints.com/hubfs/counterfeit%20toys%201.png)
The counterfeit industry becomes all the more obscure when we consider how dangerous a counterfeit toy can be for a child at play. The damage that is done to young consumers can be irreversible.
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This article outlines the benefits that brands can obtain by finding out the real infringers behind online sellers with Clustering Technology.
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When considering brand erosion, the most common topic that springs to mind is a brand’s counterfeits. However, the threats to brands are diversifying. New ways of undercutting their hard-earned reputation have emerged. The 2020 Brand Intelligence Index details the predictions of industry experts, giving actionable insights into what brands should be watching out for in the coming year.
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Ecommerce opportunities are not slowing down and everyone wants a slice of the profits. Including Direct selling representatives, whom may be undercutting a brand’s business efforts by selling online.
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Onsist® - Online Protection Solutions 